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The 2017 Fan Engagement/Experience 100-1 Recap
Hello and welcome to the 2017 fan engagement/experience year in review countdown-recap-innovation-spectacular where I’ll again be showcasing 100-1 ideas from this space across the sports business...
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In 2017 I had another exciting year of writing about fans where I pumped out 17 articles for a combined word length of 31,000 words. Perhaps unsurprisingly I only used ‘fan engagement’ 127 times too!...
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Sport Techie Articles #10: Cricket Australia MatchDay App Enhances The Fan...
Attending any big sporting match these days in our tech- and experience-driven world offers fans the chance to partake in a multitude of fan engagement activities, with many starting the moment they...
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Big Bash, Big Fun at Melbourne Stars BBL
The following article appeared in Digital Sports Labs and can be found in full here. There’s an entertainment extravaganza taking place in the fan zone outside the Melbourne Cricket Ground as the Big...
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UCLA Bruins Game Day Fan Experience Review From Rose Bowl Stadium, Los...
Day one and game one of my latest fan engagement trek to gather new ideas and showcase some of the best activations from Australia and New Zealand and I hit the ground running at 530am Melbourne time...
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Miami Dolphins Hard Rock Stadium Fan Experience Recap 23/10/2016
Landing in a sunny and humid Miami at 7am after having caught an overnight flight from Los Angeles I hit the ground running by dropping my gear off at my airport hotel and arranging an Uber out to Hard...
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Sydney Swans AFL Game Day Experience, SCG, Sydney, NSW 25/8/18
Before the Sydney Roosters game tonight at Allianz Stadium I made the short walk along Drive Avenue in the Moore Park precinct to take in the Sydney Swans AFL game day fan zone. The Swans in my opinion...
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Sydney Roosters NRL Game Day Experience, Allianz Stadium, Sydney, 25/8/18
New fan engagement activation for fans from the NRL Sydney Roosters, Pixel Loco and Allianz Stadium included the ‘Rocky Run’ activation that sees fans run as the digital mascot and tackle opponents on...
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Cronulla Sharks NRL Game Day Experience, Southern Cross Group Stadium,...
It was a chilly and overcast morning as I made the one hour train journey out from Sydney’s Town Hall station to Woolooware station in the southern suburbs for today’s NRL game between the Cronulla...
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New Zealand All Blacks Fan Experience, Westpac Stadium, Wellington, NZ, 2018
The New Zealand All Blacks fan experience from Wellington’s Westpac Stadium. The South African Springbocks took out the game 36-34 after a strong come back from the All Blacks.
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2018 NRL Team By Team Fan Engagement Review
The 2018 NRL season has come and gone faster than a $2.50 NRL match day chiko roll at ANZ Stadium but what a year it has been for rugby league fans and members who have been well looked after and...
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2018 AFL Grand Final Footy Festival Fan Experience, Yarra Park (MCG),...
On what started out as a wet, cold and rainy start to the day in Melbourne for the AFL Grand Final day I made the trek into the MCG a few hours before the first bounce at 10am for a look at the...
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FANS HQ #9
The latest edition of my monthly fan engagement journal, FANS HQ is now live. In this month’s edition for FANS HQ #9 we take a look at the following fan experiences: NZ All Blacks at Westpac Stadium...
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2018 England Fan Experience Trip Recap
In early October I embarked on another of my regular global fan engagement professional development treks by heading back to England for a series of meetings, workshops, facilitating a meet-up event...
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A-League 2018/19 Fan Engagement Initiatives
The goal posts are up, the members are pumped and the excitement is building for football fans in Australia with the 2018/9 A-League season getting underway tonight in Adelaide. Therefore with the...
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Melbourne Victory (Melbourne Derby) Fan Experience, Marvel Stadium,...
On a chilly and wet Saturday afternoon in Melbourne I headed out to the newly rebranded Marvel Stadium (formerly Etihad Stadium) in the docklands precinct of Melbourne’s CBD for the A-League’s first...
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THE 2018 FAN ENGAGEMENT/EXPERIENCE 100-1 RECAP
Hello and welcome to my annual 100-1 fan engagement/experience year in review where I take a look back on the creative, innovative, exciting and tailored strategies from teams, venues, sports marketing...
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‘The Lawn’ Fan Experience at the MCG, Cricket Australia Vs India, January 18...
Here is a recent story I wrote for Digital Sports Labs looking at the fan experience of The Lawn social space from the MCG in Melbourne. A trending area in the fan engagement space from sporting...
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Cricket Australia Test Match Fan Experience at The Gabba, First Test,...
I have a fan experience report to follow for Australasian Leisure Management Magazine but for now here are a selection of photos from the first test in Brisbane at The Gabba between Cricket Australia...
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The F&B Fan Experience: 100+ Ideas and Incentives To Improve The Game Day Fan...
G’day, Please find another one of my latest resources with this one touching on some ideas, trends, strategies, innovations and incentives that teams and stadiums can use to enhance the food and...
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